What to Follow Up after a Talk
This is from SpeakerPrep.
If you've got a talk, the communication doesn't stop when you step off stage. Indeed, you may be on stage in order to build awareness, a community, or your own brand: You need to engage further with those in the audience who are most engaged.
In this exercise, we'll work on how to do that.
The 15-minute variant for PlayTime
First 5 mins – What's worked?
We'll share some ways that speakers have engaged with us, after a talk.
Middle 5 mins – Build something to invite contact.
We'll all pick out one practical thing, that we've might try doing after delivering some sort of presentation. Use ideas from anywhere; there's a list below if needed.
→ Post a short note on the board.
Last 5 mins – Share
3-5 contributors to tell us what and why
SpeakerPrep version
In this, we'll build something to invite contact in one or more ways.
We'll have a conversation about what's worked (and why), when a speaker has followed up with you – and what has not worked (and why). We'll talk about what we might want to try, then spend time building solo or in small groups, to see where we can take the idea. At the end, we'll share (perhaps with accountability partners) our plans.
Browse our list of things that you might do to follow up. Drop us a line (or a PR) to add your own!
- Take contact details of anyone who talks to you (contacts you) after the talk. Follow up soon after, then in a couple of weeks.
- Offer materials in exchange for emails
- Invite people to meet you in the pub / expo / wherever to talk further
- Offer stickers with your catchy slogan, talk to people wearing your stickers
- Put your social handle on each slide, invite new followers, interact with any new followers over the event.
- Initiate contact with anyone who mentions your talk on socials.
- Invite feedback and comments.
- Make an interactive exercise and invite people to use them.
- Put materials on GitHub and invite contributions
- Set up a Slack / WhatsApp / regular Zoom to take your talk further
- Give participants something they can use, offer your help as they put it into practice
- Ask for help – offer a call-to-action for people who share your goals
- Offer to give the talk as a webinar for people's workplaces
- Review how the delivery went
- Make a note of ideas about how it might go next time – what you'd change
- Consider how your material might work for a different audience
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